Press Release for Authors simply revolves around making a Book Brand via Reviews, Interviews, Book Sales Statistics, Covering Launch Events and letting people know about the book. It does not mean blasting the same content to differnent website with minor changes in content.

Let us get started:

What is a Press Release?

A consistent stream of relevant news can make a business stand out and gain journalist mindshare over time. And is where the press release (also known as a news release) comes in. A press release is a formal statement sent to the news media and other interested parties by a company. We’re all talking about the same simple issue when we call it a “press release,” a “press announcement,” a “news release,” or a “media release.”

If action verbs should appear in the heading, the first paragraph should address the questions “who,” “when,” “when,” and “when.” A quotation and understandable vocabulary should also be included in the press release. The majority of news releases are just one or two paragraphs long. In the end, businesses tend to have enough detail for news organisations to write their own reports on whatever the firm is reporting in the press release.

Although it might be tempting to embellish the company’s successes or distort the truth to make a report appear more interesting to the media, keep in mind that news releases are published in the public domain, which ensures that your clients and potential customers can see them. Although there is no set rule for what a press release can contain, there are a few categories of occasions that will help you narrow down your scope and decide what material will better help you broadcast your news.

Types of Press Releases

  • Launches with New Products

The product launch press release is useful for spreading the word about the new solutions the company is selling to customers. This press release would focus on the product’s specifications, cost, availability, and any other information that customers will find useful.

  • Acquisitions and Mergers

Organizational transition is significant enough to merit a press release, especially when it comes to reminding existing and prospective stakeholders about a company’s growth and trajectory. Including facts about all companies involved, information about the merger or takeover, and quotations from the executive teams when announcing an acquisition or merger.

  • Updates on Products

Brand enhancements and expansions, including new product launches, are ripe for marketing. Describe the update, including what it is, why it was made, and how it would help the consumer.

  • Events

Press releases are a vital part of event marketing and they help you get coverage from news agencies and other media. Including information about the case, who should attend, where and where it will be held, prices, and all other pertinent information.

  • Openings in New Businesses

If you’ve opened a new office, moved, or are opening for the first time, a grand opening press release will help you spread the word. Announce the grand opening date and venue, as well as who is interested, how the official launch will be celebrated, and why the change is being made.

  • New Collaborations

A press release detailing new alliances is a mutually beneficial publicity strategy, similar to mergers and acquisitions. To successfully perform this type of publication, provide an overview of each organisation, the reason for the relationship, who profits, and any other pertinent information for current and potential stakeholders.

  • Alter one’s image

Rebranding is a difficult task for any company to undertake, and it can also lead to misunderstanding and awkwardness. Announcing the rebrand in a press release that includes information of what is happening, the rationale for the move, the times the changes take place, and quotes from the executive team is one way to help the process run more smoothly.

  • Promotions and Hiring of Executives

Executives also act as the company’s public face, and a press release serves to kick off this position. It may include biographical facts, a portrait, and other relevant details to build their reputation.

  • Prizes

It’s fine to brag about your company accomplishments. Press releases announcing awards and milestones help to establish the company as a thought leader in your field. A news release like this will provide specifics about the organisation and why they were awarded the award, as well as details about the award and the ceremony.

How to Write Press Release for Authors

  1. Determine who is most likely to be interested in your book.

The first thing you can do before beginning to write your book press release is to decide who you want to read it. You’ll be able to customise the content of your press release to catch their attention once you first figure out who your target audience is. You want the book press release to get people’s attention as if it were a front-page headline on a major website or newspaper. While your book will cover a wide range of subjects, you can write your press release with a single, well-defined target audience in mind. If new readers believe you are speaking specifically to them, you will create the most suspense and anticipation.

Begin by building a reader profile that identifies your target audience. Begin by considering their demographics, desires, and attitudes. What age group and gender were your book written about, for example? Are your readers attempting to fix a personal issue? Are they attempting to immerse themselves in a captivating storey? Answers to these issues should be included in the news release.

  1. Write the Press Release’s Body

More details about your book will be included in the second paragraph of your press release. In 300 to 500 words, provide the book’s highlights, the rewards of reading, and any other persuasive material. You should also have interviews, photographs, and ties in the body of the press release.

  1. Get Your Headline a Great ‘Hook’

The ultimate aim of your headline is to thoroughly engage the reader so that he or she reads the remainder of your book press release and, eventually, your book. Although some believe that writing the headline first is enough to establish the mood of the press release, others believe that writing the remainder of the press release would give you a clearer understanding of the overall message you intend to convey to the reader.

While some people believe that writing the headline first is necessary to establish the mood of the press release, others believe that writing the remainder of the press release would give you a clearer understanding of the overall message you intend to convey to the reader. If you write the headline last, you can find that it helps you to condense your thoughts into a single, well-crafted headline.

8 Attention Grabbing Headlines Examples from Class PR

  1. Use a Current Occurrence or a Prevailing Topic in Your Headline and Body

Newsjacking is the practise of linking a book press release to something that is already in the news. You take an already-reported article and use it as the basis for your book press release. You can immediately stimulate excitement if you can find an angle that encourages you to discuss a current storey or a common or trendy subject and be able to capitalise on the existing search engine and social media traffic for that subject.

Anyone who is interested in the topic will see the headline. It does not, though, reveal the author’s point of view, which makes it interesting. It also connects the headline to what’s trending in the press, which adds to the effect because people are still talking about it.

  1. Make it Strong

Use a voice that is active. The spectator is cut off from the action while the author uses a passive voice. You want to write a headline that is provocative and calls the reader to action or promising action as a result of reading your book.

A poor headline and body vary from a strong headline in the following ways:

  • Travel start-up promises to provide new jobs for the local economy, but the headline is weak.
  • In a difficult economy, a dynamic organization start-up secures millions of dollars in funding.
  1. Make the Headline Keyword-Rich

In both the title and the body of the news release, use keywords. This will mean that the press release receives the most online attention. Keywords are the words that people type into search engines to locate stuff. Your keywords should be in the first one or three words of your headlines, or in the first 50 letters, for better performance.

If you want to pay for a press release to be sent by a service like e-Releases, using these keywords in the title would be vital to its general exposure because it makes it easier to identify through web reviews or through journalists trying to cover a particular area of interest.

  1. Make sure you’re using proper grammar and punctuation.

You’ll want to double-check the headline and the rest of your news release for proper grammar and punctuation. This would make it possible for media sources to pick it up as-is, without any more changes. Since you’re writing a press release for your novel anyway, it’s a smart idea to show off your perfect writing skills in it.

When writing the headline, make sure to include title case. The first letter of each word is capitalised in title case. Another factor to bear in mind when editing your press release is that most merchandising or distribution platforms would not allow you to capitalise a complete word.

  1. Build an engrossing first paragraph

The first paragraph in your book press release, also known as the “lead,” should be as powerful and entertaining as possible. You want to give the reader a general idea of what the rest of the press release will be about, which will be about your book’s subject. You would have a higher chance of being picked up by mainstream networks if you do this.

  1. Compose a Boilerplate

The “boilerplate” line, which comes at the bottom of the press release, is essentially your “About” section. This is where you can share information about yourself as an author, such as how many works you’ve published, where you wrote your book, or who and what influenced it. Your boilerplate may be under 100 words in length.

Here are several things to include in the boilerplate:

  • How many copies have you sold of this or your previous books?
  • Some of the high-profile reviews with links
  • Your distinctions, prizes, and accolades
  • a hyperlink to your homepage
  1. Get the book’s press release out there.

You will begin the process of publishing your book press release until you are sure that it is ready to be submitted to media outlets and journalists. The most crucial aspect of public relations is this. It’s where the press release ends up in the hands of writers who will help spread the word about your new book.

Press Release Companies

  1. Prnewswire
  2. Prdistribution
  3. NewsWire


A book press release can be an excellent and effective medium for spreading the word about the book. To get the most out of the news release, make sure to provide the information that the media and press will be asking for, in the way that they are most familiar with. Keep your press release brief and interesting, and you’ll gain more publicity for your writing, a larger readership, and more sales for current and potential books.

Also if you have a Technical team, take care of SEO factors in Press Releases.